Advertising an Exhibition

In order to create a successfully advertised exhibition that draws in people to visit, I have decided to look at past popular shows and how they have been advertised.

Examples of Advertisements:

 





Here is an example of a portrait exhibition held at the National Portrait Gallery in London back in 2002. The first element of this advertising poster that caught my eye was the iconic figure of Kate Moss, perhaps one of the worlds most famous supermodels. Another strong element of the design is the vivid background which also bleeds into the portrait. This combined with the bold typeface creates an appealing poster, it incorporates all of the important information needed such as the date, place and title of exhibition. 

Both Marcel Duchamp and Damien Hirst's exhibition posters focus on using a white background as a basis for the design. To then add visual excitement to the piece an article of each of the artists work that will be involved within the exhibition becomes the main focus point of the poster. This gives the viewer an idea of what to expect from the show whether the artwork will be modern, abstract, traditional, etc. This is perhaps the most vital element of the advertisement as it defines what sort of audience you are trying to entice to the exhibition whether this be young upcoming artists, or art dealers. Therefore you could say a more contemporary poster such as the 'Modern Pop and Street Art' would perhaps appeal to a younger audience as it is an abstract, and popular style of contemporary art. Some of these posters have filled the entire background with a piece of artwork from the said show which I think works very well, it is visually exciting and leaves no negative space. On our advertisements I hope we will use a strong piece from our exhibition that is visually exciting and catches the viewers eye, layered on to the background should be the main basic but vital information such as title, date and location.
  






http://s-wilson1013-dc.blogspot.co.uk/2011/09/researching-materials-exhibition.html
http://dangerousminds.net/tag/Damien-Hirst
http://www.ozanne-rarebooks.com/artgraphique.html 
http://www.artrepublic.com/prints/15472-chateau-de-pommard-modern-pop-and-street-art-original-exhibition-poster.html  
http://madeuk.blogspot.co.uk/2012/02/brighton-art-fair-made12-poster-design.html  
http://shop.tate.org.uk/exhibitions/exhibition-posters/icat/exhibitionposters
http://shop.tate.org.uk/content/ebiz/shop/invt/15360/painting_now_exhibition_poster_15360_large.jpg
http://shop.tate.org.uk/content/ebiz/shop/invt/14316/italian_art_vintage_large.jpg