Plan of Action - Advertising

We need to promote our exhibition by way of advertisement to entice people to visit our show. This process needs to be thoroughly thought through in order to create a strong basis of advertising which catches the eye and encourages people to visit the exhibition. Here is our plan of action:

• Identify the Audience - We aim to advertise our exhibition to Birmingham City Students only particularly those studying art.
• Write a Pitch- We need to write a small paragraph to our targeted audience on our marketing materials. This will be a brief description about the exhibition, along with details of the show, i.e, food on the opening night. This is to encourage people to visit the show. 
• Create a Budget - We need to know our budget in order for us to either print or order our advertisements. 
• Design the Advertisement - We need to design s strong, professional advertisement which will be printed on flyers, posters, emails, the internet and business cards. These need to be eye catching and draw the viewer in to encourage them to visit the show. 
• Where will we Advertise - We need to encourage as many BCU students as possible. Therefore flyers in student accommodation. Posters in the various campuses, especially Margaret Street in the social space.
• Social Advertising - We should use social media sites such as Facebook and Twitter to our advantage. Create an event from which we can invite students and advertise our show. We could also look into local student radio show Scratch. This would broaden our advertising range.