Advertisement

Hannah and I discussed how we would like the advertisements to look in relation to the theme of ethereal. We wanted it to strongly link to our theme as it the most important concept of the exhibition.  Therefore we both agreed that the design would have to be beautifully delicate with a touch of sophistication and mystery to entice people to visit the exhibition. This however will mean using softer colours and so we need to some how make the design have a focus point, eye catching to the viewer. Initially before researching into advertisement I thought it was the norm to use artwork as a background, however I decided to think outside of the box for our advertisement. One of my first ideas was to create a mystical, magical style design through using photography. I had the idea of using a figure walking into the woods whilst looking over the shoulder, I think this exemplifies the idea of ethereal because of the mystery and spiritual factor that it suggests. I love this idea, however after discussing this with the rest of the group we decided as a whole that we needed to use a piece from the show for the basis of the design.

Possibilities for Background

This is an image that I think would work brilliantly for advertising purposes. The textures are delicate and fragile looking. I think this image could be toned down in colour with bold white writing over the top detailing all of the vital information.

This is another piece by Jack Marder which have been zoomed in on. The fluidity of this piece again hints at the theme of ethereal and would be a strong piece to use within the design of our advertisement. Again the colours would need lightening with the white highlighted writing.

I think this piece by Lucy Orme could work as a basis for the design, however we would need to zoom into the crystallized area as this is the epitome  of our theme. The only downside to using this piece within our advertisement is the lack of colour this could be resolved by using bright coloured righting or using Photoshop to edit the colours of the background.

These silverpoint portraits are beautiful and again would make a very delicate background, with all of the information written to the left of the image. However I think the delicacy of the drawing would result into them fading into the background and therefore they wouldn't work as an eye-catching advertisement.