First Draft Press Release-Context

Here is the context of our first draft for the press release. It incorporates all of the vital information such as the artists participating, the groups names, the title, concept, context. I think it is an excellent portrayal of our exhibition and will give the viewer the perfect insight into what we are trying to achieve within our exhibition. However I do think that the date and artists would work better at the beginning just to give the viewer the main details initially as these are perhaps the most important elements of the press release.

Press Release

Define: Ethereal

- 1.extremely delicate and light in a way that seems not to be of this world.

 - "her ethereal beauty"

- 2.CHEMISTRY (of a solution) having diethyl ether as a solvent.

 -"sodium is dissolved in ethereal solutions of aromatic ketones"

Dusk is falling,

and the inner world is

gathering dust, as reality

passes by. A protective atmosphere

presides over the grand structure before you;

a sleeping giant. Through the Ether, you see a silhouette

rise through the veil; seemingly impassable. A gap reveals itself

to you, and you enter. Lights beckon, and out of the gloom,

unusual treasures come into focus, as if only for you. The

thread of time is distant from your mind as you spend what feels

like hours in the space of your own thoughts and memories. A ripple

of material. A pool of crystallised, glittering, unknown depths.

A bird watches you. You think you are alone. Shadows on the wall

Are just your own. But the sound is not you... The Collective

are proud to reveal ‘Through the Ether’, a show displaying the

beautiful, unusual and dreamlike state of mind that the artist makes

physical. Work on show ranges from the most delicate and otherworldly of

dreams, to the most chemical, textural of realities, in a space purpose-built. Place one foot in front of the other and step into the world of the Ethereal.

Jack Marder// Becky Price// Becky Hadfield// Lucy Orme// Suhkjinder Nahal// Riba Begum// etc.

Alice Macqueen// Amber Sims// Amy Hoult// Anna Phillips// Bianca Bonvie-Marsland// Domonic Edward// Elizabeth Ilsley// Emma Ginster// Faith Pallet// Hannah Minchin// Julia Bloomfield// Megan Evans// Megan Wellings// Nadine Lowe// Raymond Linklater

The Collective would like to thank:

Pieroth Wines// The Private View Bakers// City of Birmingham RAG Market// Quilter's Club

12^th – 14^th February 2014